Posted: 26 September 2017
Are you looking for a way to turn your passion for fitness into a steady income stream?
Many fitness gurus believe the only way to do this is to open a gym or work as a personal trainer. However, these aren’t the only options.
Becoming a fitness brand ambassador is also an excellent way to make money while sharing your love of fitness with the world. Ambassadors promote brand awareness and provide consumers with memorable experiences associated with the brand.
They are freelance contractors who are usually hired to work large events such as music festivals, trade shows, and sporting games. Sounds pretty cool, right?
Well, here’s the catch: the road to becoming a brand ambassador isn’t always easy.
In this article, we’ll cover exactly what you need to do to become a fitness brand ambassador.
1. Create Compelling Social Media Profiles
Oftentimes, the best place to score a job as a fitness brand ambassador is through social media.
Therefore, the first thing that needs work is your social media profiles. You need to make sure all of your online profiles are visually appealing in order to attract the right followers.
Also, your profiles shouldn’t be cluttered with a bunch of pictures of your dog or your last vacation. Instead, you want to make sure your profiles contain pictures and keywords directly related to your niche-fitness.
For example, when you go to the Yo Sox site, you know exactly what they’re about- crazy, fun socks.
2. Create Content That Solves Problems
With hundreds of thousands of fitness social media profiles out there, standing out amongst the crowd can be tough.
In order to get noticed by brands, you need to demonstrate more than just your love for the fitness world. You also need to demonstrate your knowledge about the fitness world.
You can do this by creating videos, blog posts, and Instagram posts that address a problem or question an audience in the fitness world may have.
For example, you could create short videos of workouts you can do virtually anywhere. Or, you could write a post about the scientifically-backed benefits of weightlifting.
Anything you can do to help your audience members out will help you get noticed by brands.
3. Network Like Crazy
For a top fitness brand to notice you, you also have to let them know that you’re noticing them.
Do your research and find out the top thought leaders for the companies you want to work with. Then, start engaging with them through your social media channels.
Begin by following them, then comment on their posts and share their posts on your own sites.
4. Always Be Professional
Remember, once you become a fitness brand ambassador, you’ll be representing the brand at all times online.
Therefore, it’s important to always steer clear of posting anything that’s offensive.
The more popular your social media accounts get, the more you become a target for disrespectful trolls. Make sure you don’t engage with any negative interactions with these trolls.
Keep all of your interactions professional and positive. If there’s ever a big problem, you can always report it.
Become a Fitness Brand Ambassador: Wrap Up
As you can see, becoming a fitness brand ambassador takes a lot of work and dedication.
Once you get started, don’t expect the offers to come rolling in overnight. But, keep at it and soon you may be representing some of the biggest brands in the industry.
If you have any questions about this guide, please don’t hesitate to comment below or contact us.