Looking to spice up your marketing plan? Have you ever considered putting together a product giveaway?
The promotional product industry is not going anywhere, so it’s a great time to jump in! Don’t be intimated, a giveaway can be set up in a few simple steps using a great platform.
Keep reading to find out why you need to know about Rafflecopter giveaways!
The Basics of Giveaways
Giveaways allow you to put promotional material in potential consumers hands. Promotional material lets consumers see your brand and learn about it.
Common promotional items that can be used in a giveaway include coffee mugs, t-shirts, and bags like purses. Other possible items include hats, notepads, address books, or even a calendar!
Keep the items in line with your brand for the most success. As an example, consider hats and sweatbands if you are in the fitness industry!
Rafflecopter is a platform to help you create and run such giveaways. Yes, it’s that straightforward!
The platform allows you to choose how people enter. For example, you can set it up that they must enter an email address or share content on social media in return for being entered into the giveaway.
By doing this you can grow your email list or get some great shout outs on social media!
A few additional ideas of actions steps:
- Leave a blog post comment
- Tweet a message
- Follow a Twitter user
- Like a Facebook page
All these action steps force consumers to engage with your business. Engagement can be one piece of the puzzle leading to getting new and retaining current consumers.
You also have the option of creating your own task! Get creative here and stand out from other standard giveaways.
Using Rafflecopter makes tracking entries simple. You can also create custom templates and views to reflect your business brand.
How to Get Started
You will first need to sign in and create an account.
Follow a few simple steps to get your first giveaway up and running. Be sure to have a specific prize in mind for the giveaway.
You can copy a bit of code to your website wherever you want the widget to appear. If you need to make some changes, don’t worry. It is simple to log in and make edits to your giveaways.
Once you begin to run you campaign, you can reach different audiences using different platforms. Read some tips on running an effective Facebook giveaway.
Every time you log in, you can clearly find menus to create new giveaways.
Be sure to clearly state terms and conditions. This is very important!
Include things such as when the promotion ends, who is eligible, and who is not.
Benefits of Rafflecopter Giveaways
There are many great benefits from using this platform. When done successfully, giveaways can bring new followers to your business, help engage with fans on social media platforms, and increase those sweet, sweet conversion rates.
Giveaways can also increase your email list and expand your overall brand reach. This means more consumers having eyes on your product!
Ready to get started with some Rafflecopter giveaways? Reach out to us and we can help!